Apricot is a creative studio focused on restaurant, hospitality and service-led brands.

We tend to work best with people building for the long haul. We partner with founders and teams who care about clarity and consistency, not just how a brand looks at launch, but how it holds together as things grow, change, and get busy.

Our work brings together strategy, design, and storytelling to build intentional brand systems meant to be used. We ask hard questions early, make clear decisions, and design with long-term use in mind.

We care about doing the work well, and working well together.